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Connect and Communicate
BusinessFlow's Customer Relationship Management (CRM) is fully integrated and extensible. Start a customer loyalty program, launch targeted marketing campaigns, view a customer's complete order history details, automate email communications, and enable your customers to browse their own product catalog, see their specific pricing, and view past and pending orders online. BusinessFlow's CRM enables real-time company-wide access for superior customer service and customer self-service.
Integrated Real-Time Complete Information
BusinessFlow captures every order, every payment transaction, every shipment, every communication, and every aspect of each customer relationship, all in real-time. BusinessFlow's CRM is integrated with its multi-channel sales and order engines and marketing engine. Customer support is made easy by virtue of having all relevant information in a single unified view.
Prioritization and Personalization
BusinessFlow tracks which customers are your most valuable, and encourages them to do more business with your company. Offer a loyalty program, provide special offers, provide special pricing, provide special products, and offer special services.
Buying Groups and Organizations
BusinessFlow supports groups and other forms of buying organizations that receive special pricing, aggregate their orders to a sum benefit, and need cumulative reporting.
Activity Management
BusinessFlow has a configurable activity management system with a complete calendar, notations, categorized issue tracking, and resolution management. Set up reports to recognize support trends by topic, support representative, and by product. An alert system manages escalation and prioritization.
Customer Communications
BusinessFlow's email communications are supported by a configurable communications engine with unlimited templates and integrated database merge fields. A system events engine automates communications in step with order management workflow.
Customer Service and Self-Service
Increase customer loyalty while reducing support costs with BusinessFlow's integrated service tools. Customers can log in anytime to view their order histories, track packages, request refunds or view quotes. Customers can also submit trouble tickets while reviewing responses to their previous inquiries, or read through a published knowledge base.
New Customer Acquisition and Prospecting
BusinessFlow enables tracking of all prospects according to stage of development and likeliness to make a purchase. Prospect records seamlessly convert into customer records with password protection and entitlements.
Attributes
BusinessFlow's attribution system enables the definition and storage of any number of aspects of each customer for use in prioritization, loyalty programs, determining customer acquisition sources, entitlements, and contractual obligations. Configuration of attributes is user-driven including the data type, display type, the universe of acceptable values, and behaviors, including whether or not ranges of values are accepted and whether the attribute is visible to customers.
Pricing Tiers, Volume Pricing, and Customer Specific Pricing
BusinessFlow's pricing engine enables any number of pricing tiers (for loyalty programs and wholesale/distributor/retail pricing) and enables volume pricing (discounts for bulk purchases) within each tier. The pricing engine is connected to BusinessFlow Customer Relationship Manager (CRM) such that customers can sign-in and get access to their own special pricing.
Import / Export and Reporting
BusinessFlow has a robust Web Services interface and configurable import/export tools for integration with legacy systems, third party software, and other entities including shipping providers. The toolset enables granular details as to every aspect of items, inventory status, customers, orders, purchase orders and transactions.
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