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A Customized Experience for your Customers
Customers demand a personalized online shopping experience. Only BusinessFlow provides a fully customized Website dynamically connected to inventory and every other BusinessFlow engine through Web Services. While other packages rely and restrict you to templates, BusinessFlow enables you to exactly shape your customer's experience in any way that you choose.
BusinessFlow enables customers to sign in, search their own product catalog, order based on their special pricing, and view past and pending orders with status. BusinessFlow's Ecommerce engine is integrated real-time with every other BusinessFlow engine. UPS, FedEx and USPS are real-time integrated. BusinessFlow enables secure real-time or batch credit card processing, and an advanced and customizable shopping cart.
- Website is completely customizable and connects to BusinessFlow's back-office Administrator through MainStreet's Web Services.
- DreamWeaver and Visual Studio friendly.
- Extensive .NET Website component library with the source code available built by, supported by, and continually upgraded by MainStreet
- .NET components may be used out of the box, may be changed to meet specific requirements, or the Website may be written direct to consume BusinessFlow's Web Services.
- .NET component examples: searches, search results, product browsers, up-sell and cross-sell, product features, promotions, shopping cart, and check out.
- Extensible data storage model with custom defined attributes on every object including inventory, orders, and customers with user defined data type, display type, and behaviors.
- Configurable inheritable rules structure though a company hierarchy: company-wide, sites, catalogs, categories, sub-categories, or item specific rules.
- Data access through 5 methods: direct to the SQL Server database, BusinessFlow's object model layer, BusinessFlow's Administrator with a browser-based GUI, BusinessFlow's ad hoc query, import/export, and mapping utilities, and through MainStreet's Web Services.
- Integrate through Web Services, EDI, and file based transfers.
Custom Website and Ecommerce
You don't have to fake it with templates. BusinessFlow enables you to tailor your customer's experience exactly to their liking and in such a way that maximizes your profitability. BusinessFlow's Web Services and underlying architecture are far superior to other packages. Any designer using a tool such as DreamWeaver or FrontPage can easily change the environment without needing to re-code the Ecommerce functionality.
Real-time Inventory Control
BusinessFlow synchronizes inventories and availability across all sales channels in real-time. An inventory commitment system (on-hold) assures that items, serialized, unique or otherwise, are not oversold, and an on-order system enables you to keep stock levels in tight control. Changes in product offering, inventory availability, product categories, and promotions are reflected in real-time on your custom Website.
Up-Sell and Cross-Sell Engine
BusinessFlow supports multiple types item relationships and an unlimited number of item relationships. BusinessFlow's Up-Sell- and Cross-Sell engine is integrated with BusinessFlow's Ecommerce engine and phone/mail/purchase order engine for taking orders such that every sales channel is powered by a central merchandising strategy.
Pricing Tiers, Volume Pricing, and Customer Specific Pricing
BusinessFlow's pricing engine enables any number of pricing tiers (for loyalty programs and wholesale/distributor/retail pricing) and enables volume pricing (discounts for bulk purchases) within each tier. The pricing engine is connected to BusinessFlow Customer Relationship Manager (CRM) such that customers can sign-in and get access to their own special pricing.
Complete Lifecycle Order Management
No data entry. BusinessFlow's order management engine automatically tracks and workflows all Ecommerce orders. From inception through processing, modifications, and fulfillment, BusinessFlow saves time and costs by streamlining order management.
UPS, FedEx, and USPS Real-Time Integration
BusinessFlow is integrated real-time with UPS, FedEx, and USPS Real-Time Integration. Shipping quotes are provided real-time, tracking information is sent to the customer, and BusinessFlow's Xtranet enables customers to sign in and track order status.
Automated Payment Processing
BusinessFlow supports more than 30 merchant processing gateways for real-time or batch credit card authorization and processing. BusinessFlow is integrated with PayPal including Instant Payment Notification. Checks, Money Orders, EFT payments, and terms are all supported.
Taxation
BusinessFlow has full taxation support for up-to-date state and zip code based tax rates. The configuration engine enables different tax treatments at any level in the company and product hierarchy, down to a specific tax treatment for a single item.
Customer Service and Self-Service
Increase customer loyalty while reducing support costs with integrated service tools. Customers can log in anytime to view their order histories, track packages, request refunds or view quotes. Customers can also submit trouble tickets while reviewing responses to their previous inquiries, or read through a published knowledge base.
Promotions and Coupons
BusinessFlow's promotion engine supports any number of concurrent promotions and is integrated with the pricing engine. Each promotion may be configured to reach a specific audience, offer specific pricing or a pricing effect, have a set duration, and apply to a specific item, group of items, or catalog of items. BusinessFlow supports full tracking of promotional campaign and coupon success.
Item Search
BusinessFlow supports unlimited product categories with an unbound number of layers of categories. Items may belong to several categories concurrently. BusinessFlow's Ecommerce search engine is driven by item code, category, title, description, attribute among many other fields.
Catalogs
BusinessFlow supports an unlimited number of product catalogs enabling the population of several Websites from BusinessFlow's unified inventory control or allowing customers to browse specific groupings of product based on their profiles or preferences. Items may belong to several catalogs concurrently.
Item Variations
BusinessFlow manages any number of item variations such as pricing and item descriptions (i.e. coloration and sizing). BusinessFlow's intelligent, integrated Ecommerce enables complete flexibility for how product variations are displayed and merchandized.
Secure Shopping
BusinessFlow is secured by Verisign. Customers are required to sign in to see their own product catalog, pricing, and orders through BusinessFlow's Xtranet.
Forms
BusinessFlow may be configured to automatically process, store, and act upon any number of custom online forms. Record creation, processing and email notifications may be automated.
Affiliate Programs
BusinessFlow's order attribute engine supports any number of concurrent affiliate programs. The reporting and export engine enables easy communication with affiliates and visibility into the success of each program.
Comparison Shopping Sites
BusinessFlow's job system automates feeds to comparison shopping Websites. Select product groups and launch with ease to Froogle and others.
Image Management
BusinessFlow supports any number of images per item. For any item, upload a single high resolution image and BusinessFlow will automatically produce a thumbnail, mid-view and blow-up resolution and will then automatically use each appropriately depending on the customer's view.
Import / Export and Business Intelligence
BusinessFlow has a robust Web Services interface and configurable import/export tools for integration with legacy systems, third party software, and other entities including shipping providers. The toolset enables granular details as to every aspect of items, inventory status, customers, orders, purchase orders and transactions.
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